The Rozerem Question

Am I the only person who gets wrapped around the axle about some commercials? There are times I can sit for hours watching TV and never have an emotional reaction to anything - but occasionally there is that single, one-minute commercial that just sticks in my craw.

I'm talking about that bizarro Rozerem ad. You know the one: bedhead dude comes into the kitchen, scratching himself (pretty), only to find Abraham Lincoln and a badger or something playing chess. And there's a silent astronaut making a sammich in the background. WTF? Rozerem is a sleeping aid. I get it. The whole premise (and I'm only guessing here) is that if take their little pill, you'll have dreams of playing chess with Honest Abe and a hairy, sarcastic mammal.

I don't even know where to go with this. This ad could possibly cause a person to actually lose sleep, ferheavenssake.

First, do you really want to play chess with Abe? Ever? Wouldn't you rather be dreaming of doing a rock star? Secondly, if this guy isn't dreaming, then why the eff are these people (and a rodent) in his kitchen? Does this mean he's already taken the damn pill and now he's actually sleeping? Honestly, Abe, this just puts my brain on spin cycle. Sometimes I think my head is making sounds like those made by the old machines in Young Frankenstein's laboratory and it just needs a whacking from Marty Feldman.

Am I insane to let this stuff get to me? Note to self: contact Rozerem folks for Monarch notes on what this bit of tasty television means.

Whew - I feel better. I'm exhausted now and that's a good thing too, 'cause I don't think I would want to take Rozerem. In fact, I'm gonna go do a rock star tonight (in my dreams) out of spite. Nighty-night.